It is already a limit to identify Grafical Ltd as a supplier for the company Farina, in fact we can define it as a second home, a second family that welcomes us and it is always ready to help us for every new idea, every obstacle, every emergency.
It is a company actually made ​​up of people with a strong interpersonal relationship with a strong predisposition towards the needs of each client.
Grafical was founded in 1984 in Marano, in the heart of Valpolicella, by the Lonardi brothers. Year after year the brothers have always faced new challenges presented by the market, making of quality printing their mission. The ability to interpret printing in full has naturally positioned the company among the leaders in the lithotipographic sector.
The first meeting in Grafical was memorable, a couple of hours full of authenticity and values, enthusiasm and humanity.
Mario is the one who deals with us about Farina’s project.
 
When did  the Grafical project start?
We started about 30 years ago, four brothers, it was on December 17th and we only had only one employee. Now the four brothers are still there, but we now have 70 employees.
Since its beginnings the company was an expression of the ability to do a job with passion, without considering the money. Even today if we do something, it aims at creating a final product we like.

What does it mean to be a print provider for a company that produces wine?
Let's say that what characterizes the way we work is that we are not suppliers, but we become co-producers, because we are present from the beginning in the synergy of the creation of a product, ranging from the wine, the bottle, up to the label.

How is the Grafical structured internally?
The company, even before a production capacity, has a soul. And this soul comes from those who compose it. We’ve always been looking at the people and not theirs skills, the cohesive aspects of internal relations within the company are decisive. We connect our forces to give a soul to our products. That's why we owe our success to the emotional charge of our employees.
 
How do you establish a good relationship with a wine producer to work in synergy?
There’s only one secret, and it is two-way: we must open the doors and talk to each-other, and then find a way to transfer on paper what comes from a tradition that we must feel attract by. The emotional aspect is always ultimate, even in the relationship with a client.

When did you start your collaboration with Farina?
About 30 years ago, so when we were at the beginning. It started with Remo Farina, a man with a special soul, of whom I remember the deep respect towards anyone.
Farina is a company that grew unconsciously based on respect, joy and harmony. Qualities of Remo, that Claudio and Elena have absorbed too.
 
What kind of customers are Claudio and Elena?
The first thing that comes to mind is that they are exuberant!
When Claudio enters at Grafical, everyone thinks "what will he have in mind today?"
Luckily then comes Elena, affable as her father, calm and cooperative.
They have a common component: trust. Trust that it is two-way and therefore allows us to solve any error or any misunderstanding.